Disney Institute is bringing its renowned professional development program, “Disney’s Approach to Business Excellence,” to Statesboro on June 22. Sponsored locally by Ogeechee Technical College, the full-day event offers area professionals an opportunity to “experience the business behind the magic.”
      “These are turbulent times for the business community,” said Dr. Ben Thompson, vice president for Economic Development at Ogeechee Tech. “Bringing Disney and its proven business strategies to our area is one way we’re working to help local organizations grow and prosper.”
      “This is a convenient way to experience Disney Institute programs in local business communities,” said Jeff James, vice president for Disney Institute. “Our programs teach easily-adaptable strategies and best practices that have been part of our company for more than 80 years.”
      The full-day “Disney’s Approach to Business Excellence” program introduces participants to five core Disney business principles:
Disney’s Approach to Inspiring Creativity – Focused on strategies and tactics that have helped Disney maintain its creative and innovative culture in good times and bad, this program can help other organizations be equally successful.
Disney’s Approach to Leadership Excellence -- Strong leadership is fundamental for organizations to grow and succeed. Participants will explore strategies and methods for improving team results through proven leadership philosophies that are used to exhibit the values and behaviors that generate results.
Disney’s Approach to People Management -- The Disney corporate culture instills pride and ownership in Disney Cast Members (employees). The same can true for any organization looking to inspire and motivate employees. Participants explore the Disney approach to selection, training, retention, and communication, all of which sustain a supportive and interactive culture.
Disney’s Approach to Quality Service – In an era where everyone is competing for business and market share, excellent customer service isn’t a luxury, it is mission critical. Participants discover how Disney exceeds expectations through its service infrastructure, ongoing research, and established service standards.
Disney’s Approach to Brand Loyalty – The relationship between consumer experiences and a company’s brand is vital and can generate superior bottom-line results. Participants explore strategies that deliver on an organization’s brand and retain customers for life.
      “What makes the Disney learning experience so different and meaningful is that we don’t simply teach theory,” said James. “We give participants an insider’s look at business philosophies that have helped Disney consistently rank as one of the world’s most admired companies and brands. Engaging content presented in an entertaining fashion provides participants with tools that can literally transform their organizations.”
      Program registration is $399 per person and includes all course materials, lunch, and refreshments. Price for Chamber members is $375 per person. Group rates are available. For more information or to register, call (912) 486-7409 or visit www.ogeecheetech.edu/disneyinstitute.